Privacy Policy

This Privacy Policy describes how Smoketree Landscape Services Inc. ("Smoketree Landscape") & Wetstone Custom Pools, LLC, ("Wetstone Custom Pools") (together, "we," "us," or "our"), collects, uses, and shares your personal information when you visit our website at www.smoketreelandscape.com, including www.wetstonecustompools.com (the "Site"), submit a form, or call us. Smoketree Landscape and Wetstone Custom Pools are separate companies that share this site.  

Personal Information We Collect

Information you provide to us. When you fill out a form on the Site, such as a contact, estimate, or consultation request form, we collect the information you choose to provide. This may include your name, email address, phone number, property or service address, and details about your project, along with any other information you include in your message. We refer to this as "Contact Information."  

Phone calls. When you call us using a phone number listed on the Site or in our ads, we collect your phone number, the date, time, and length of the call, and how you found us (for example, which ad or web page you came from). Calls may be recorded, and we keep those recordings along with the call details, as explained in the "Phone Calls and Call Recording" section below.  

Information collected automatically. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages you view, what websites, ads, or search terms referred you to the Site, and information about how you interact with the Site, such as clicks, form submissions, and calls made from the Site. We refer to this automatically collected information as "Device Information."  

We collect Device Information using the following technologies:  

• ‍Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
• ‍Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.  
• ‍Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
• ‍Google Analytics collects information about how visitors use the Site, such as pages visited, time spent on the Site, and how visitors arrived at the Site.  
• ‍Google Tag Manager is a tool we use to manage the tracking tags on the Site. It allows tags such as Google Analytics, Google Ads, and the Meta Pixel to load on the Site.  
• ‍Google Ads conversion tracking uses cookies and tags to tell us when someone who clicked one of our Google ads later submits a form, calls us, or takes another action on the Site.  
• ‍Meta Pixel (Facebook and Instagram) is a piece of code that collects information about your visit and interactions with the Site so we can measure the results of our Facebook and Instagram ads and show ads to people who may be interested in our services.  
• ‍Call tracking software, provided by a third party, may display a unique phone number on the Site or in our ads so we can tell which ad, search, or web page led you to call us.  

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Contact Information, and Call Information.  

How Do We Use Your Personal Information?

We use Contact Information and Call Information to:  

• Communicate with you and respond to your inquiries;  
• Provide estimates, schedule consultations, and deliver our landscaping and pool services;  
• Keep records of our customer relationships;  
• Review calls for quality, training, and record-keeping purposes; and  
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our services.  

We use the Device Information that we collect to help us generally to improve and optimize our Site (for example, by generating analytics about how our visitors browse and interact with the Site), and to assess the success of our marketing and advertising campaigns, including measuring which ads lead to calls, form submissions, and other inquiries.  

We also use Device Information for advertising, including showing our ads to people who have previously visited the Site (known as "remarketing" or "retargeting") on Google, Facebook, Instagram, and other websites, as described in the "Behavioral Advertising" section below.  

Phone Calls and Call Recording

• ‍Google (Google Analytics, Google Tag Manager, and Google Ads). We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: policies.google.com/privacy. You can also opt out of Google Analytics here: tools.google.com/dlpage/gaoptout.   ‍
• Meta Platforms (Facebook and Instagram), through the Meta Pixel, to measure and improve our Facebook and Instagram ads. You can read more about how Meta uses your information here: facebook.com/privacy/policy.  
• ‍Our call tracking provider, which tracks and records calls on our behalf.  
• ‍Website service providers that help us run the Site, including our marketing agency, our website form provider (Formspark), our customer management software (Odoo), and our website security and hosting provider (Cloudflare).  

Calls to and from our business may be recorded and monitored by a third-party call tracking provider on our behalf. Recordings and call details (such as your phone number, the date, time, and length of the call, and the ad or web page that led to your call) are used for quality assurance, training, record-keeping, and to measure which of our ads and web pages generate inquiries. Callers will hear a message at the start of the call letting them know the call may be recorded. If you do not wish to be recorded, please tell us at the start of the call or contact us by email instead.  

Sharing Your Personal Information

Between Smoketree Landscape and Wetstone Custom Pools. Information you submit through the Site or by phone may be shared between the two companies so that the right company can respond to your inquiry and provide the services you request.  

We do not sell your personal information. We share your Personal Information with third parties to help us use your Personal Information, as described above. These include:  

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, a search warrant or other lawful request for information we receive, or to otherwise protect our rights.  

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, if you visit the Site, you may later see our ads on Google, Facebook, or Instagram. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at networkadvertising.org/understanding-online-advertising/how-does-it-work.  

You can opt out of targeted advertising by using the links below:  

• ‍Meta / Facebook: facebook.com/settings/?tab=ads   ‍
• Google: adssettings.google.com  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: optout.aboutads.info.  

Your Privacy Choices

You can manage how information is collected about you in several ways:  

• ‍Cookies: Most web browsers let you block or delete cookies through their settings. If you block cookies, some parts of the Site may not work as intended.   ‍
• Analytics: You can opt out of Google Analytics using the browser add-on at tools.google.com/dlpage/gaoptout.   Advertising:
• Advertising: You can opt out of targeted ads using the links in the "Behavioral Advertising" section above.   Marketing messages:
• Marketing messages: You can stop receiving marketing emails from us by using the unsubscribe link in the email or by contacting us.  

Do Not Track and Global Privacy Control

Some web browsers transmit a “Do Not Track” (DNT) signal. Because there is no common industry or legal standard for interpreting DNT signals, our Site does not change its data collection and use practices in response to them.

We do recognize and honor the Global Privacy Control (GPC) signal. When we detect a GPC signal from your browser, we treat it as a valid request to opt out of the sale or sharing of your personal information and of targeted advertising, as required by applicable U.S. state privacy laws. The GPC signal applies only to the browser and device sending it.

You may also opt out at any time by using the “Do Not Sell or Share My Personal Information” link in the footer of our Site. Your selection is saved in your browser, so you will need to set it again if you clear your cookies or use a different browser or device.

Your Rights

You may contact us at any time to ask what personal information we hold about you, or to ask that it be corrected, updated, or deleted. If you would like to make a request, please contact us using the contact information below. We may need to verify your identity before completing your request.  

Data Retention

When you submit a form through the Site or call us, we will maintain your Contact Information and Call Information for our records unless and until you ask us to delete this information, except where we need to keep it to comply with legal obligations or to maintain records of services we provided.  

Minors

The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.  

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. When we do, we will post the updated policy on this page and change the "Last updated" date above.  

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at Hello@SmoketreeLandscape.com, by phone at 985-792-0678, or by mail using the details provided below:  

Smoketree Landscape Services Inc.
‍Re: Privacy Compliance Officer
68360 Commercial Way South
Mandeville, LA 70471  

Wetstone Custom Pools, LLC
‍Re: Privacy Compliance Officer
68360 Commercial Way South
Mandeville, LA 70471